Keep the Breast - Lose the Cookie

<span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"></span><br /><span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"> <span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;">I want to put this into context but to be fair, the details are sketchy.  I do not know where the actual awards show took place only that this particular "mock" advertisement was created in Korea.  I do not know if many food companies were involved or only Kraft.  The contest and ad were in reference to Oreo cookies which are made by Nabisco - a part of Kraft.  The Oreo cookie is celebrating its 100th birthday and this event could be part of the festivities regarding "<a href="http://www.nabiscoworld.com/oreo/" target="_blank">milk's favorite cookie.</a>"</span></span></span><br /><br /><span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;">The ad of note was entered into a contest (with no expectation of becoming a true advertisement).  It showed an infant breast feeding.  It showed the child sucking from a woman's nipple.  The infant was holding an Oreo cookie.</span></span></span><br /><span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;">The public outrage is over the display of breast feeding and I suppose, the showing of a woman's breast. </span></span></span><br /><span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;">To this, once again, I must say...."REALLY?"  That is what's wrong?!!  </span></span></span><br /><br /><span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;">Breastfeeding for most mothers and children is health promoting and natural.  It provides numerous benefits to both parent and child.  One of these benefits deserves specific mention here, <u>breast fed infants are at less risk of becoming overweight or obese as children AND adults.</u></span></span></span><br /><br /><span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;">So what do <b><i>I</i></b> find scandalous?  Giving an infant a sugar laden, highly processed cookie.  The misplaced outrage (over a breast) might explain why the USA has an obesity problem. I am not saying that children should never have cookies, but I am saying that if sugar addictions or food preferences are real and started in childhood - is this the message we need to send parents?</span></span></span><br /><br /><span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;">Some information on breast feeding:</span></span> </span><br /><blockquote style="font-family: "Trebuchet MS",sans-serif;"><span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"><span style="font-size: large;"><i>Breast milk is widely acknowledged as the most complete form of nutrition for infants, with a range of benefits for infants' health, growth, immunity and development.</i><br />-- Healthy People 2010, <i>Centers for Disease Control and Prevention, Atlanta, Georgia</i></span></span></blockquote><br /><blockquote class="tr_bq"><span style="font-family: arial,helvetica,sans-serif; font-size: x-small;"><span style="font-size: large;"><span style="font-family: "Trebuchet MS",sans-serif;"><a href="http://www.cdph.ca.gov/programs/breastfeeding/Documents/MO-BF-Benefits.pdf" target="_blank">Link </a>to a nice brochure that was put together by the California Department of Public Health.</span></span> </span></blockquote>

Keep the Breast - Lose the Cookie

  I want to put this into context but to be fair, the details are sketchy.  I do not know where the actual awards show took place only that ...

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