- reg(shorts) or 100s
- menthol or non-menthol
- mild or full flavored (aka light vs not light)
- graphic or Logo package
- graphic or brand(logo) or plain package
Health experts use labels to dissuade people from smoking or to encourage them to quit. Warning labels were expanded with the Family Smoking Prevention and Tobacco Control Act of 2008 (they had to take up more space on the labels), but graphic pictures are due in 2014. Other countries have been using them for some time. The USA used the evidence from Australia and the UK to make a case for graphic messages in the 2008 law. The current CDC print and television ads are also graphic in nature.
Graphic labels are effective - but there are not VERY effective.
People who smoke have difficulty quitting due to the nature of nicotine addiction. But why do people even start? Why do thousands of adolescents try cigarettes every day and many become life long smokers. Currently 18% of high school students smoke. Read more statistics about youth smoking at the Tobacco Free Kids website here.
People start smoking when they are young - usually under the age of 18. Very few current smokers started after the age of 21. (I started when I was 15 and smoked 17 years. I have been quit 15)
Who is most susceptible to the promise of glamor, sophistication, popularity, success??? Youth. It is hoped that by making the cigarette packs plain there will be less of a branding effect. This change may lead to a true reduction in the prevalence of smoking.
We will have to wait a few years to test the effect of the Australia law - but it sure sounds reasonable in theory!