I do not have a source to cite for these comments or ideas but I heard them on a morning news show on my local NPR station. They regarded breast cancer funding.
The Susan G Koman "for the cure", a behemoth in breast cancer research, has, through its funding, generated improvements in treatment of breast cancer. There has been an increase in earlier detection and a decrease in mortality, as well.
Today, however, it was noted that the organization has not put its might behind prevention efforts and that it may be time for this shift. Certainly, it is my preference to prevent disease rather than treat it or help people to live with it.
The speaker then suggested that this shift to prevention - reducing the risk that is associated with lifestyle factors - will require the foundation/organization to reconsider some of its relationships and sponsors. The one relationship mentioned today was KFC - the fast food fried chicken restaurant - implying of course, that eating the food that is sold by this sponsor is one of the factors that can increase the risk for breast cancer.